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  • Paul Lavold

PAUL LAVOLD Photography and Motion

Updated: Mar 22, 2022

Well, I'm not much of a writer but I thought this would be good place to start. I feel it might help translate what it is that we do and introduce some of the personal projects and adventures we seek. At the end of the day, it might just end up being a bunch jargon and banter.(insert shrug emoji here)


Let's start with photographing luxury real estate for the sale of a home. One of the things I hear most often when introducing my business to an agent is "what's the cost?" or even more so, "I can get it done cheaper." - My response, yes... you typically can. And that's fine. - Your business practices won't align with everyone and that's the reality. I'd like to bring something of quality to the table and develop a relationship based on such.


Drone photo in Jackson Hole heading into golden hour.


Understanding the time of day and direction of the sun are two variables that separate a photographer of luxury real estate, architecture, and design to that of a "real estate photographer." Planning ahead and knowing what kind of time is necessary to complete a project and giving yourself the best light to do so.

Using a professional photographer also helps your sellers feel more confident especially in the luxury real estate market. Not only that, but having those sharp - high quality images will gain more viewers, leading to more competition, leading to a higher dollar amount for your seller. Which is the goal of what we do. Your sellers will then see you as a true professional and that you understand quality and will keep your referral pipeline filled.


So, my recommendation to you is to work with a photographer you trust within your budget who can bring you the consistent results you're looking for.

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